Sara Christensen spends her 9 to 5 as a Business Systems Analyst for a not-for-profit housing authority. This is, of course, a far cry from the Great American Novel for which she should be using her Bachelor's degree in English. However, Sara has always been a sucker for technology and, as such, is a self-taught coder (sql, html, css, php), graphic artist and web designer.
Though I did not intend to run a case study on how important it is to post consistently to your blog, that is what I have essentially done in the past two months. I have posted intermittently, but not daily as I had done previously. There are several reasons for this, none of which are [...]
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I wrote recently about writing blog posts that aim for your readers’ hearts. Not only is this a great way to build empathy and trust, it also makes you more human. By making yourself more human, you humanize your brand at the same time.
What does it mean to humanize a brand?
To humanize a brand is [...]
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