PART THREE: HEADLINES AND WORD CHOICE
Note: The second part of this series can be found as a guest post on Pureblogging. The link to that installment follows this post, as does the link to part one.
According to longtime copywriter and marketer Carl Galetti, a good headline can increase sales by 1950%. That may sound astronomical, [...]

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Two Minutes In Heaven
I’m not generally a big fan of $7 reports. When I was a super-new newbie I found some of them useful for teaching me the basics in a slightly unorthodox manner. Nowadays, however, I rarely find a $7 that sounds like it has much to offer in the way of original information. [...]

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I will be posting the second installment of the Sales Page Series in the next couple of days. This post could be seen as sort of a Part 1.5. I’ve decided to share four effective ways with which you can start off a sales piece.

Start with a StoryThis is a great tactic for both personalizing [...]

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Silo Structure and LSI (latent semantic indexing) are two terms generally said within one breath. They are two peas in a pod and it is logically impossible to separate them in practice. Without LSI you could not have Silo Structure. Let me back up a bit, though, and start with some definitions.
Silo Structure: A site [...]

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PART ONE: Questions To Ask Before You Begin
I have been listening to a lot of lectures and reading a lot of ebooks lately regarding advertising copy and creating the perfect sales page. There are tons of theories (some heavily tested) and a lot of techniques that work, but I don’t have time to try them [...]

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