Lately I have been reading a lot of information products about information products. I find the “lessons” taught in these products very interesting (in a not-so-good way – quick shady, in fact) and am somewhat confounded by the amount of bullsh!t these “gurus” are able to get away with. One piece of advice keeps popping up, though, regardless of the type of information product I happen to be reading. It goes something like this: when you are creating an information product to sell, one of the best ways to get content is to re-purpose information you have already published. Got some great blog articles? Those brilliant posts are just sitting in your blog archives waiting to be bought by eager wannabe internet marketers.
It’s just so easy. Since you have already spent all that time and busted your a$$ writing awesome, original articles for your blog, why not use them again? But instead of just publishing them for free on your blog where anyone can just read them any old time they want, this time you get to make money with them.
It goes something like this. Choose ten to twenty – it really depends on how long your articles are and what sort of product you are creating – articles from your blog, website or wherever you publish content. Now, it’s best not to choose articles that are still (or were) too popular because you don’t want your buyers to realize that they are being scammed – I mean – you don’t want them to undervalue your product. Once you choose your articles, copy and paste them into a word processing document.
At this point you have some choices. You can reread and rewrite them a bit just in case you might have something fresh to add or – and this is really the easiest way to go – you can just add some chapter or section titles (one for each post), a table of contents and some page numbers. The next step is to create a slammin’ 3D graphic of a book. You know the ones I mean. You can get free Photoshop scripts to do this, just Google “free ebook action scripts” or something like that. The cover of this book must include a person looking very happy with a handful of cash and the words “rich by next week” and “completely passive income!” so folks know that this is the product for which they have been searching.
Before you put the ebook into its final format, you might want to have someone proofread it. But that’s really not necessary. I mean, it was fine for your blog just the way it was, so why fix it if it isn’t broken? If you really feel like you need someone else to check it over, just have your buddies over for a couple of beers and read it to them, ask a coworker to give it a quick read during breaktime or read it to your best friend over the phone.
Now that all your content is ready to go, you just need to convert it to a format that can’t be edited. I mean, you don’t want the people who buy your ebook to steal your information and sell it themselves, do you? Hell no!
The most professional way to format your ebook is to create a PDF. The problem is that the best PDF makers usually cost money. You can get some okay free ones if you don’t care about including live hyperlinks or having weird watermarks on each of your pages, so that is one option. However, the best way to format your ebook, in my opinion, is to use one of those free “make your own executable ebook” applications. This will turn your ebook into its own little program that people can run on their PCs. These always look really cool because they often have extra, pretty ads on them. Also, if you are lucky, you can find one that installs cool free programs at the same time. This means that everyone who runs your ebook on their PC can get sweet bonuses like new shopping toolbars for their web browser or programs that automatically run when you start Windows and then pop-up ads for neat new products and services when you least expect it. People love extra freebies, that’s why this is my favorite formatting option.
Okay. So once you have your awesome new ebook ready for market, you need to decide on a price. People – especially internet marketing newbies – love information products, so you want to make sure you charge a price that lets them know that your ebook is kicka$$. With an ebook of the size I just described, plus those extra bonuses that come with the application, I’d say you want to charge somewhere between $7 and $67. A good formula is to count the number of pages, double it and then round up to the nearest seven. All the hottest gurus charge prices ending in seven, so your prospects will know you are the real deal if you use this format.
Now all you have to do is upload your ebook to your website, blog or to somewhere like Clickbank and start waiting for the sales to roll in. Just think about it, all this time you have been toiling away at that blog, not making a cent and now you can finally cash in. If you do this right, you can be publishing a fresh new ebook about once a month. You will be rich in no time at all.
Of course, this article is just a quick overview of how this works. You might do okay just by reading it and following the few steps I have outlined here, but what you really need is the full story. Lucky for you, I have created an ebook that gives you every single step in exact detail. This ebook is so precise that it almost does the work for you. The greatest news of all is that if you buy it today, you will only pay $47. I can’t promise that this price will last long. I will raise it in no more than 72 hours. But, in fact, it could be much sooner than that. You see, I can’t share these secrets with everyone or they won’t be secrets. Take my advice and purchase the ebook right now:
The Secret Formula for Re-purposed Content Fortunes
You will not regret this purchase. Nearly all of this content is 35% fresh and never-before published. Learning how to re-purpose your content and build your fortune is just a click away!!
Print This Post
If you enjoyed this post make sure you subscribe to my RSS Feed